How Google Treat Top Level Domains?


In early days there was lots of conversation was going on among experts that how Google actually treat new top level domains. Is there any SEO benefits of having new gTLDs? Or Google gives less trust on these domains? And lots of buff about advantage and disadvantage was rounding in many forums, groups and blogs. John Mueller webmaster trends analyst at Google shared some words that clear all the doubt that was raised for new TLDs. In his past few doubt has been cleared like new gTLDs are treated same as traditional TLDs like. Com, .Gov, .Edu, .org. and also he cleared that there aren’t any advantage and disadvantage of gTLDs. Let’s read some FAQ question that he cleared on his blog -

Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search? 
A: Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.

Q: What about IDN TLDs such as  .
みんな? Can Googlebot crawl and index them, so that they can be used in search?
A: Yes. These TLDs can be used the same as other TLDs (it’s easy to check with a query like [site:みんな]). Google treats the Punycode version of a hostname as being equivalent to the unencoded version, so you don’t need to redirect or canonicalize them separately. For the rest of the URL, remember to use UTF-8 for the path & query-string in the URL, when using non-ASCII characters.

Q: Will a .BRAND TLD be given any more or less weight than a .com?
A: No. Those TLDs will be treated the same as a other gTLDs. They will require the same geotargeting settings and configuration, and they won’t have more weight or influence in the way we crawl, index, or rank URLs.

Q: How are the new region or city TLDs (like .london or .bayern) handled?
A: Even if they look region-specific, we will treat them as gTLDs. This is consistent with our handling of regional TLDs like .eu and .asia. There may be exceptions at some point down the line, as we see how they’re used in practice. See our help center for more information on multi-regional and multilingual sites, and set geotargeting in Search Console where relevant.

Q: What about real ccTLDs (country code top-level domains) : will Google favor ccTLDs (like .uk, .ae, etc.) as a local domain for people searching in those countries?
A: By default, most ccTLDs (with exceptions) result in Google using these to geotarget the website; it tells us that the website is probably more relevant in the appropriate country. Again, see our help center for more information on multi-regional and multilingual sites.

Q: Will Google support my SEO efforts to move my domain from .com to a new TLD? How do I move my website without losing any search ranking or history?
A: We have extensive site move documentation in our Help Center. We treat these moves the same as any other site move. That said, domain changes can take time to be processed for search (and outside of search, users expect email addresses to remain valid over a longer period of time), so it’s generally best to choose a domain that will fit your long-term needs.

Opposite Theory

But still some practical example says some other theory about gTLDs. Few case study is complelty opposite from above explaination explanation. Lets take an example here -

TheRegister mentioned in a blog gTLDs as a Googel ranking factor when a study stat that Berlin domains came 1.18 positions higher.

Conclusion – If you are not going to spam and want quick result then its recommend to go with generic top level domain for your local store. One thing is confirm here that you will not going to have any disadvantage but few case studies shows advantage

This entry was posted on Wednesday, September 2nd, 2015 at 1:42 pm and is filed under Domain Name Registration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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